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Throttle uses unique addresses so that it can track each individual subscription for you, so that you know if someone sold your email address, and whenever you want to stop receiving email from a sender, so that you cake simply tell Throttle to shut that email address down by clicking "Revoke Access". It's immediate, definitive, and air-tight - the exact opposite of trying to "unsubscribe" from anything. Throttle's browser extension is designed to make generating and using those generated addresses as easy as (if not easier than) using your own, while also making it a whole lot safer.